We’re in a world of innovation where radical new technologies are changing how customers access content. We see the emergence of a more customer-centric, mobile friendly, personalized, team-based & collaborative world and the digital interactions expand beyond the screen as it is changing both product and practice. Customers want a micro experience which could be small, subtle, affordable and memorable touches that can resonate for years. Does this change the UI / UX approach into a “customized UX” model? How should we handle metadata, taxonomy to enable the content to be more accessible and discoverable? How does this impact the overall product strategy and experience?
