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Thursday, May 18 • 10:00am - 10:30am
Changing User Experience (UX) and Product Strategy in the Connected World

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We’re in a world of innovation where radical new technologies are changing how customers access content. We see the emergence of a more customer-centric, mobile friendly, personalized, team-based & collaborative world and the digital interactions expand beyond the screen as it is changing both product and practice. Customers want a micro experience which could be small, subtle, affordable and memorable touches that can resonate for years. Does this change the UI / UX approach into a “customized UX” model? How should we handle metadata, taxonomy to enable the content to be more accessible and discoverable? How does this impact the overall product strategy and experience?



avatar for Ken Brooks

Ken Brooks

COO, Macmillan Learning
Mr. Brooks is Chief Operating Officer of Macmillan Learning where his responsibilities include the development, production and manufacturing of textbooks and learning solutions in print and digital formats. Prior to Macmillan he was senior vice president, global supply chain management... Read More →
avatar for Rick Johnson

Rick Johnson

VP of Product Strategy, VitalSource
Rick Johnson is the Vice President of Product Strategy, and one of the founders of Vital Source Technologies, Inc.  Vital Source, a division of the Ingram Content Group, is the maker of Bookshelf®, the most widely used platform for delivery of electronic textbooks in the world... Read More →

Thursday May 18, 2017 10:00am - 10:30am MDT
Tower Court C